Let us take a look at some of the more distinctive singers starting off with Mick Jagger of The Rolling Stones. Take note of how he pouts his lips and strut cockily on stage exuding sex appeal and confidence at the same time. The style has become his distinctive trademark. It is Mick Jagger's personal branding and only imitators of Mick Jagger do what he does and imitators will remain just that, imitators. Fronting your band and get noticed allboils down to personal branding so that you are perceived to be different from others and thus attract attention and notice.
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I am sure that if I name you some more popular lead singers, you will immediately associate with that singer mentally having a clear mental picture of that singer during a performance.
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Take Elvis Presley, Earth Wind and Fire, Bono of U2, Madonna, Kate Bush, Cindy Lauper, Michael Jackson and even The Village People for example. I believe that with each of these names, you will conjure up a mental images of the singers and how they perform. Why is that so? It is because of their distinctive singing style ie personal branding.
Next, take notice of how these singers keep time and rhythm when they move on stage? Watch which action, vocal range and style during the delivery of their songs appeal to the crowd and how they whip their audience into frenzy. Take note of their facial expressions and body language at each stage of the song and how they tell an emotional story with the lyrics of the songs that can get people teary eyed.
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- Then learn and borrow some of these traits from them, and develop them with your own unique style blended in.